When people look up information on the Internet they’re, quite logically, looking for actual information. They’re not looking for advertising copy. Here are some ways that being dishonest in your SEO writing might be something that you justify too readily and how it actually harms your site’s reputation and appeal.
It’s totally acceptable to have a review site that makes money off of affiliate sales. In fact, it’s not likely that anyone is going to hold this against you any more than they’d hold a similar arrangement against a salesperson who works at an electronics store. What they will hold against you is if you decide to turn every single article—or review—on your site into a sales pitch.
Don’t be afraid to be honest about the products that you’re making affiliate money on. If one of them has a flaw and it’s a genuine drawback to the product, say as much. It may not hurt your sales as much as you’d think. For example, if you were reviewing lawn mowers and one of them happened to perform lousy in thick, long grass, that likely wouldn’t be a concern for someone who lives in an area where the ground is dry and the grass is short.
Erratic SEO writing is the type of writing you’ll see where someone clearly tried to get a paged indexed for something that it doesn’t even deal with. For instance, you may see a page that starts out with a paragraph about a certain product and then switches midstream into trying to relate that—tenuously at best—to a product that’s sold off the site. This just looks cheap and no one is going to take it seriously. Make sure your subjects are consistently applicable to the point of your site, whether your site is about sales or something else. People will trust you more easily and more justifiably.
Engage to Avoid Pitfalls
One way you can bring up the quality of the SEO writing on your page is to have comments on a blog. This allows you to get more references to your subject matter onto your page while still doing something useful and topical with that information. Some Premium WordPress themes are set up with comments technology that make this easy and that have W3C compliant code that ensures that the search engines can read and index your comments section.
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates, that can be used out of the box. She loves to share blogging and technology tips.